Arjowiggins Graphic has been working with Ricoh Europe as the company launches its new Pro™ C9100, Pro™ VC60000 and Pro™ C7100X printers.
Commissioning an exclusive copy of ‘The Real Mad Men’ book, Ricoh Europe illustrated the breadth of technologies and capabilities of their new and existing digital printers. Arjowiggins Graphic’s 100% recycled Cocoon Silk and Cocoon Jet Pro papers were used to print the book, based on the popular television programme ‘Mad Men’.
The cover, using Cocoon Silk 300gsm, was printed on the new Ricoh Pro C7110SX, a high-end production dry toner printer that was recently launched. The text pages were printed using a Ricoh InfoPrint 5000 continuous feed inkjet printer on Cocoon Jet Pro 120gsm.
Delivering a premium print with perfect colour execution, the combined production successfully showed how a digital print can deliver a quality alternative to offset printing, especially for short print runs and personalisation, whilst retaining the overall quality of the product.
The innovative, extra white Cocoon paper range, is created using pioneering production methods and manufactured from 100% FSC® certified* recycled de-inked pulp.
Will Green, Digital Marketing Manager at Arjowiggins Graphic, said:
“Developing and creating papers suited for Ricoh Europe’s new digital printers allows us an excellent opportunity that will benefit customers and promote the importance of recycled papers in digital printing. This way of printing has many positive aspects such as reducing energy usage, cost and emissions whilst maintaining the quality of the product.”
Graham Moore, Director of Business Development, Ricoh Production Printing Business Group Europe, says,
“The print quality of ‘The Real Mad Men’ book is a testament to Ricoh print technology and innovation. More so than ever before, it is essential for today’s print businesses to have the right tools in place to consistently deliver high quality finishes. The Ricoh Pro™ C7100X series enables businesses to boost return on investment and expand or introduce new digital print services, while the InfoPrint 5000 offers flexibility when producing a variety of different applications, including book printing.”