Clarins has always supported the values of protection and respect of the planet. For this reason Clarins has once again chosen Cocoon recycled paper for its press release dedicated to the new version of the intensive anti aging double serum treatment launched on 15th June 2017.
Besides its eco-responsible attributes, Cocoon Silk offers an ultra-smooth surface and unique whiteness which ensure an exceptional printed result. This alliance between eco-responsibility and quality convinced Clarins that Cocoon is the ideal paper to communicate on.
Luisa Réhaut, manager of the manufacturing activity at Clarins Art Direction explains: “In order to match Clarins eco-responsible approach we always choose recycled papers manufactured by Arjowiggins Graphic and distributed by Antalis. Indeed they have the environmental qualities Clarins is looking for without compromising the quality.” She concludes: “We have opted for Cocoon Silk recycled paper because of its finish which perfectly embodies Clarins authentic spirit.“
By choosing a recycled paper Clarins highlights the notion of “responsible beauty” which is essential to the brand.
Illustrating the motto of the group “Do more, do better and enjoy doing it”, Clarins aims to create successful products with the best ingredients while preserving global resources.
Cocoon Silk is an extra white paper 100% recycled, manufactured by Arjowiggins Graphic and distributed by Antalis.
Stéphane Courtot, President at Antalis France and Managing Director at Antalis West Europe said: “We are happy to pursue our collaboration with Clarins with whom we share the same quality requirement and the desire to innovate in a responsible manner.”